5 reasons why businesses should use Panorama 360 photography
Google refers to 360° panoramic photography as Google Street View for business. The difference between 360° panoramas and standard photography? It’s simple. 360° panoramic photography allows customers located everywhere from 1 to 1000 miles away, to virtually visit your business almost just as they would in real life. It’s no secret that print and many forms of traditional visual media are on their way out when it comes to advertising. Since 2010, what Google Business Views have therefore done, is helped evolve visual media to the next level. What though are the real key benefits of Google Business Views? Well, here’s our definitive top 5:
Firstly, 360° panoramic photography for business isn’t just a passing trend. Real people want to see what your place of business really looks like. Why then, show your customers just a still image of part of your business floor space, when instead you can provide them with a 360° view of your entire showroom?
However, 360° panoramic photography isn’t just about showing off your business HQ. When liaising with clients, what Google Business Views allows you to do, is help them engage directly with what might be some of your business’ more remote products and services. Running a real estate business? With 360° panoramic views of properties, you can connecting your clients with properties which they might be genuinely interested in purchasing,
Thirdly, it’s indisputable that 360° panoramic images are much more immersive than traditional photography. From kitchen and car show rooms, to galleries and art studios, 360° business photography allows people to interact with your business environment remotely. The result in terms of your business website and online listings? Longer, more considerate visits and better click through rates.
Fourthly, Google loves interactive media. It should come as no surprise then, that 360° Google Business View embedded websites (and listings) usually draw more traffic through Google search results than businesses using traditional photography.
Lastly then, what 360° panoramic business views ultimately accumulate in is more real world traffic to your business. It’s simple. If people like what they see via your Google Business View, they are much more likely to actually visit your business in person.
Of course, 360° business photography isn’t magic. If your store, salon, or restaurant isn’t actually up to much visually, Google Business Views are probably the last thing which you should consider. On the other hand, if you’re proud of your business’ visual aesthetics, 360° Business Views are a guaranteed way to help take your business to the next level in visual content marketing.